Keeping The Customer Satisfied – Achieve High Customer Retention Levels

Running an online business is no different to having a chain of stores on the high street – your best customers are always your existing customers. People that have purchased from you before know how good you are, know your service levels and more importantly know you. As long as you ticked all of these boxes with a big green tick and your prices are well levelled against your competition, these are the kind of customers you should hold on to and existing customers are the easiest to sell to in the future.

Many businesses spend lots of money and time on chasing new customers, organising offline marketing in newspapers, paying for flyers, running TV / Radio adverts and just always chasing the fresh £. How often do you see adverts which apply to “new customers only” and feel slightly frustrated and maybe irritated that you are not allowed to apply for the promotion because you are a loyal customer already?

Isolating your existing customers in pursuit of the new breed is a such a bad thing to do, especially if you are selling products that frequently need to be renewed like food, clothes or peripherals, because your existing customer base is always the easiest to encourage back onto your store to buy from you again.

Imagine if you have a database of 1000 people that have purchased from you before. You could easily email every single one of them using your own system or a dedicated email sender for less than £10. But you decide to spend hundreds of pounds on a newspaper advert and mailing list trying to get new customers. Not only have you overlooked your perfect target audience, but you have just wasted money on chasing new customers which will be harder to convert rather than targeting your existing database which will be much easier to convert.

There are a few things that you can do to keep your existing customers satisfied and buying from you and these can include:

• Special Discounts / Voucher Codes – Discounts will always work for all of us, especially in these hard times. You could offer returning customers 10% off or maybe free postage and packaging.

• Exclusive Promotions And Offers – Exclusive BOGOF (buy one, get one free) are a cracking way of getting people to buy from you again and also to make them feel rewarded for their loyalty.

• Personal Product Promotion – How often do you get product information through from certain retailers and actually connect the product with something you want? Again, this makes you feel looked after as a customer.

• Loyalty Schemes – As most of the major supermarkets will testify, loyalty schemes work because you are encouraging customers to keep spending with you to earn something back.

• Previews And Specials – One of the leading clothing retailers offer their customers 24 hours exclusive access to the sale items before the general public can see these items as this kind of thing makes people feel rewarded.

If you can implement some of the above then you have a very good chance of getting that customer to buy from you again or at least come back to your site.

New customers are always great and sometimes have a higher disposable income with their first order, but it is always cheaper and more effective to get sales from your existing customer database than to spend thousands of pounds of trying to chase the new customers.

Check Your Brand Name On Social Media Websites

Is your Social Media brand name available? Are you not even sure what social media is? Social Media is getting to be one of the most important marketing tools for business today. And at the forefront of your campaign should be your brand or business name. For readers new to Social Media, we are going to start by finding out if your brand name is available. Sometimes it is already hijacked by cybersquatters. These are people who register a name without using it, mainly to make a profit.

So what is Social Media? Wikipedia says that it is media for social interaction, using highly accessible and scalable publishing techniques – social media uses web-based technologies to turn communication into interactive dialogues. Basically it a way for billions of people on the internet to have of conversations online 24/7.

Basic Rules – Its not as simple as putting your message on social media sites and wait for customers find their way to your site. There are some basic rules business need to follow to be successful on social media – Listen : Engage : Measure.

We are going to cover these topics in depth in further articles but this is about getting started and the first is to see if your brand or business name is available. This can be done by finding each of the social media sites in a search engine and going onto the site and trying to sign up for an account. But there is an easier way to check them all in one place.

The site to do this is called Namechk (http://namechk.com). Go onto the site , enter your brand or business name in the search box and the site goes and checks the availability of your name. If after running the check you find there are sites you do not have accounts with your name or used by others. You can then click on the name of the sites and sign up. You now can really get started on spreading your brand across the internet and interacting with your clients.

But what if my brand or business name are taken by a cybersquatter? Well don’t panic it can be recovered. Take for example Twitter. If your name is taken, then you can use a location or underscore to generate a new account name. For instance Net9design could be Net9_Design or Net9designGlos. If the account name you want is taken but unused by the user, Twitter will allow the name to be reassigned to you. But you need to contact them and follow their instruction to prove your case.

My Site Has Been Dropped From Google!

Don’t Panic Mr Webmaster – Examine The Facts First

Most of us have all been there at some stage, your highly ranking site has lost a load of sales or enquiries and when you check your Google Analytics account you see the downward red arrow of fear and worry and you then break out into a cold sweat and start to panic. The good news is that most of the time the panic is unwarranted and once you have done a few basic checks you can then start to put your worries to bed and start to concentrate on regaining those rankings.

It is important to remember that unless you have done something really, really bad and against Google Webmaster guidelines then it is very unlikely that you have been kicked out of the engine or “de-indexed”. Although it can cause a lot of worry, especially if you are seeing a drop in sales, you do need to take a logical and calmed approach and really sit back to discover exactly what is going on.

Below, we look at our steps to making sure your site is ok and has not been “dropped” or “de-indexed” by Google.

Check Your Webmasters Account – If you don’t have a Google Webmasters account then you really should get one. All three of the search engines, Google, Yahoo and Bing have this facility, so make sure you sign up to all of them. If anything happens to your site then you will be notified, things like hacking, unsafe pages and anything else that could lead to site problems. If your site has been hacked then Google will display the “This Site Could Harm Your Computer” on your ranking listing, and only someone who was slightly short of intelligence would then click onto your site, explaining the drop in traffic.

Check Your URL In Google – The quickest way to see if you have been totally dropped from Google is to head to the Google site and search for “yourwebsite.com” and see what happens. If you see results, you have not been de-indexed so you can wipe this worry away, but it can also show you if any pages have been dropped for whatever reason, allowing you to find the source of the problem.

Check Your Website – Have a quick look through your site and see if you notice any problems. Are the pages taking too long to load? Have you got any broken links that are hampering the spiders? Is your code causing problems when displaying the information? There are literally a hundred things or more that could be affecting ranking when it comes to losing traffic, so make sure you have a good look through the site and try to identify any issues.

Think About Any Changes – Many ranking and traffic drops happen after webmasters and site owners change things which really didn’t need to be changed. For instance, if you have changed our page titles, this can cause major issues as Google will then need to pretty much re-rank the page according to the new information. Also, if you have moved your site or gone onto a CMS, maybe the pages haven’t been changed accordingly and this will also have a dramatic affect on your traffic.

Study Your Analytics – Once you have done all of the above, it is then time to log back into your analytics and study them in massive detail. Look at the traffic per page to find out if you have dropped for certain pages and also look at the keywords compared to when you were doing better. This can really help you to identify where you have suffered the fall in traffic and can then help you to understand what has gone wrong and how you can go about fixing it.

Sit Back And Have A Ponder – You do also need to think about any outside factors that could be affecting your traffic. For example, in August, most people’s traffic drops dramatically as people take holidays and there are many examples of things like this that can see a drop in traffic, things like Christmas and other holiday periods and time sensitive events etc.

5 Top Interactive Tools Your Website Should Have To Improve Visitor Retentions And Returns

One of the very true sayings in the Search Engine Optimisation and Web Design world is that to get the visitor to your site is one thing, to keep them coming back time and time again is another. Keeping visitors coming back to your site is vital, especially if you are selling products that can be purchased multiple times or if you are offering a subscription based service that relies on people paying money to keep coming back.

The reason big offline supermarkets like Tesco’s and Iceland offer loyalty cards is to increase the chances of their shoppers coming back to the stores. Running a website you have to think along the same lines as the big shops in respect of 5 repeat customers is easier than chasing 10 new ones.

Below, we look at our top five features that you can use on your website to keep visitors returning time and time again.

Videos
Online videos are one of the fastest growing forms of online media on the Internet, meaning that more and more people are now watching videos and clips online than ever before. Google of course owns YouTube which continually breaks records in terms of how many visitors it has coming to the site and how many videos are being watched. Make sure you have a good set of videos on your site, with any type of site being able to find a reason to make a video, from a “how to” video to a video describing your latest product.

Podcasts
With the rise of the Ipod and other forms of MP3 players, more and more people now download music and podcasts so that they can listen to them whilst travelling or relaxing and not needing to be near a computer. If your website has any informative articles or guides, these can easily be made into podcasts, which will encourage people to subscribe to your feeds so that they always get the latest podcast once it is made and released by you.

Games
Competition drives mankind, online games drive anyone that has an ounce of a competitive streak in them. If you can get 100 people all trying to get the top score in a game, you can rest assured that about 10 of them will keep trying and trying until they really can achieve no more. Games are a great way of not only getting people to come back to your site but to also spread the word about what you are doing, as users always spread this information virally and it could become really hot if it is a good game.

Forum / Message Board
A forum is a good way of encouraging people to use your site regularly, interacting with others and generally just spending a few spare minutes answering questions and topics. One word of warning; make sure that you are able to moderate and control your forum, because once a forum gets out of control it is very hard to recover status.

Blogging Facilities
In every day walks of life, everyone has an opinion and some just love to express it, and this is where having a regularly updated blog comes into play. If you write a blog post or article and have a loyal set of followers, they will come and read your article or blog and leave comments on it. People just seem to love blogs, as do the search engines, so make sure that you have a decent blog set up and more importantly make sure that you post as often as you can.

Google Caffeine – what does it mean for my website?

Google has recently made a major  change to the way it builds its website index with the announcement of Google Caffeine, but what is it all about? And what does this mean for my website search results in Google?

When you use a search engine such as Google you are actually searching through the index of websites they have built, its just a big database. You may have heard of search engine spiders or robots that crawl through websites looking for pages? Well this is the way that the Google looks at the content on your website. Content has long been king on the Internet, the better quality it is and the more that gets added means that your website can see a major increase in website traffic, especially if you are writing about current trends related to your websites industry.

“So how will Google Caffeine affect my website?”
The whole reason for Google changing was to enable them to offer its users the most current content available, what this means that you will now be able to access blogs, tweets, news and videos faster than before. This allows you the user to get up to the minute information pretty much as it happens which will make using the web more of a live experience.

Now more than ever there is a need to provide regular information and news on your own website, social media elements such as Twitter and Facebook will also count towards your search result a lot more. For example, if you tweet on Twitter about something that is current, users will be able to access this in search results a lot easier than ever before. Quality current content is so important so things such as videos are going to be an essential items on your website. Video blogging will now be spidered or found as you upload it so setting up a Youtube channel is of paramount importance.

There are now many websites out there that are ready for this new way of searching by having established blogs, videos and social media accounts, however there are also many that are not. There are still lots of websites that have been stuck in the old ways for a long time, still the same from their original launch, never being updated with new content and just plain boring for users. These type of websites will not benefit from the way the web is changing today.

So to ensure that your own website benefits from Google’s index changes is by making sure you have the following:

An integrated website blog
This must be part of your websites structure and navigation not an external site that just looks the same e.g. WordPress.com, Blogspot.

Social media accounts
Twitter and Facebook are king, these should be linked up directly to your own website. A Facebook page is best for the search engines because there is no login area to block the spiders getting access. Then Search engines find your Facebook page so it gets a greater chance of your content being found and indexed.

Youtube channel
When you create a Youtube channel and embed the videos  into your website, you give users an interactive multimedia experience. Videos are best when they are simple and a little rough round the edges; don’t be tempted to invest lots of money on expensive equipment or on a company making a professional video for you. Users want to see the real you and the real business that you run.

Google Caffeine will change the way users search for their content, letting them find content as it happens. To make sure that your website is ready you need make sure that you have all the above in place, if you haven’t already done it, don’t worry it isn’t too late and also if all of this sounds foreign to you, then contact a reputable SEO or web design company who will be more than pleased to help future proof your website.

Top Five Things To Do When You Launch Your Website

Launching a new website for many people is a really exciting time, usually the completion of many months of designing, managing and then finally testing, ready for your new found fame on the Internet. Sadly, getting people to actually see your site is the hardest thing you will face when it comes to online success, but there are certain things you can do to get things moving in the right direction when you have launched your new site.

Below, we take a look at our top five things that you really should consider when you launch your new website.

Add To Webmasters Tools – Google, Yahoo and Bing all offer powerful webmaster control panels which means that once you have confirmed you own the website, you can start getting information about how these powerhouses see your website and more importantly you can start letting them know that you are out there. The days of submitting websites to search engines are practically over, thankfully replaced with much more methodical methods such as webmaster tools.

Release A Press Release – Press releases are a fantastic way of getting your site indexed quickly, especially if you try a service that can get your release into all of the big news sites like Google News etc. Not only will the engines then start picking up the fact that your site is now around and ready to go, but you will also start earning useful links back to your site from many different news sources, especially if the press release gets picked up by multiple sources.

Tweet And Publish – Start your Twitter and Facebook accounts and begin the journey on the rewarding social media road, by getting loyal followers who will follow you and read all of your content on a regular basis. Twitter and Facebook can provide instant access to millions of people across the world and these are often also relevant and related people, meaning that this is an excellent method to not only getting traffic but also getting specifically interested visitors.

Run A Small PPC Campaign – No matter how small or large your budget, we believe that you really should be running a cost per click campaign, as once again this is a good way of getting the early traffic to your site and to start letting people know about your new offering. If you spend time making sure your campaign is well optimised, you can squeeze a lot of traffic out of any budget, it just takes time and effort and to make sure you keep your eye on it consistently.

Write Some Articles – By writing articles and then going through the article submission process, to sites like EzineArticles and GoArticles, you will start getting links back from powerful and authority sites and at the same time you will also get exposure and visits to your site from people that like your articles and writing styles. Article publishing is a key factor to getting increased traffic and links back, so make sure you spend time writing unique and compelling content to start driving those visits to your website.