Last Friday Google was off again on its merry dance that it does this on a regular basis to improve the results served to search users. Most of the time it has little impact on results for your website being found.

This week was different and we all need to look carefully at what they are saying. Here is what the Google blog says:-

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking–a change that noticeably impacts 11.8% of our queries–and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites–sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

So what does this all mean? Unique content will be rewarded if it is of a high quality and if it offers real value to visitors to the site. This is all good and how the search results should be. We see a lot of sites pushed down the rankings for specific keywords because of sites offering no benefit to those searching – its just that these sites have lots of key worded content that is trying to make you click on the on page adverts for financial gain.

People out there on the net are calling it a return to “on-page optimization “ but the important lesson is as always – Users need to always see unique and good quality content when they visit your site.

This update does impact on “Content Farm” websites mentioned before. These are sites where content is not totally unique or recycled from other websites. Even the larger quality article websites such as EzineArticles will feel the impact and have increased the quality checks on the articles accepted to its service.

And remember that Google is including Facebook and Twitter results in its results. So if you do not use these Social media services, your site will start to see a drop in its position in the search engines and specifically Google. These are services that are easy to set up and maintain and excellent tools for businesses to engage their current and new customers. Its is powerful stuff if done correctly and benefits businesses with good public relations and ultimately more website sales.

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