After a few weeks, or maybe months of co-ordinating, you’ve got yourself a flashy new website. Well done you.

Now it’s time to sit back, relax and let the traffic come flowing in…right? Here’s why it won’t…

You might have overdone it a tad with the keywords…

Keywords are the first thing that spring to mind when someone mentions SEO, properly placed keywords will help somewhat towards your Google Rankings, but overdoing it can have some unsuspected side effects.

Sure, optimising all your content for Google by littering it with keywords is good to an extent, but does what you’re writing even sound like it was produced by a human being?

Customers are sure to land on your page and jump straight out again when they’re faced with paragraph after paragraph of nonsense.

Keep it tactful…please.

Your neighbours cousin’s brother built your site

But you saved money? He’s 3 months into an IT course at college, making a website can’t be that hard can it?

This one doesn’t need an explaination.

Sketchy, Shady, Dodgy…

Your site is the equivalent of a rusty van parked down an alleyway

McAfee Site Advisor recoils in horror when customers click through to your site, that is if it doesn’t block you first…

Use something like safeweb.norton.com to check how safe your site really is…

Your last blog post is from 2014…

Another thing Google and other search engines take into account is how often you post on your site, if you’re not updating it frequently then they’ll see your site as stale

Blog posts and updates don’t have to be too in depth, just keep the site updated with original articles relating to to the product or service you’re selling.

E.G – Erm, this blog post…

 

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