The key to a successful website is navigation. In order to achieve this success you must make sure that your website is very simple and easy to use. In fact the more ‘idiot proof’ it may be, the more likely the websites rankings and traffic will improve.

Navigation - The Key to a Successful WebsiteA logical mind is what will aid this navigation in order to earn success. Without clear and logical steps, the website won’t be user friendly and will therefore become a waste of time. So, what do you need on the homepage?

Well, this is essential for first time or returning viewers to your website. Everything that the visitor needs to see or could possibly be looking for should be shown all above the fold. You must have clear icons explaining what the company does; this is always important as it has been shown that virtually every visitor will always look for this and read it. You must have contact details available, whether online chat, email address or telephone number; if all are clearly displayed you will have more chance in maintaining a successful site.

It all depends on what sort of website you have. For an ecommerce site, it is absolutely vital that it is easy to use. All instruction should be clearly stated right from the word go. You must make sure that buyers can clearly ‘add to basket’, press pay and have no worries in entering card details, by offering paypal services and other means of payment will also be beneficial.

Now navigation to all products or ideas on your website must be very easy to get too. You need a list of all key products that the visitor can see and select, there then must be a filtering list that is of course very easy to use.

It is useful to allow for previous visitors who may have made an account on your website, to access it straight away with just one click. It is also handy to promote any delivery services or special offers.

Now for non-ecommerce sites, it is still all very similar. Everything must be easily navigated with relevant links and relation to each page. All basic areas such as ‘about’, ‘contact’, ‘account’ etc. must be written clearly on the top underneath the H1 tag so that it is clear and concise.

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