WordPress is becoming an increasingly popular choice for all manner of business sites and it’s not hard to see why.
With their straightforward, easy to grasp and intuitive system, setting up, designing, managing and updating your site couldn’t be easier. All you need for your ideal business website is internet and a web browser, so it really couldn’t be simpler. It’s a great starting point for smaller businesses too, as once you’re fully established and looking to expand and further modify your site it’s very, very easy to migrate your site to a web hosting account.
I can see why you would be sceptical, using what was originally a blogging system as your primary business site platform, and it’s understandable, but the benefits of WordPress are now so multitudinal and combined with the overall ease of use of WordPress sites and the lack of prior expertise needed, they’re essentially ideal as an initial or even later stage business site. Here are some other reasons why WordPress is perfect for your businesses website.
It’s so easy to set up, update and manage. Little to no prior experience or knowledge is required, and this ease of use makes it perfect for businesses that are just stepping into the online arena. Getting your business online is essential, regardless of what the business does, nowadays, and WordPress is a fantastic and straightforward way to go about that. They offer domain hosting as well, and it’s also easy to migrate your website to a different web hosting account. Whether you’re an old hand at setting up, managing and maintaining business sites, or if this is your first step onto the net as a business, WordPress is the way to go.
From a search engine optimisation, and relevancy stand-point, businesses need, as well as a primary website featuring info about the company and maybe a shop, a blog. Blogs allow companies to keep their customers in the loop and feeling connected, as well as proving the businesses productivity and freshness. WordPress originally, years ago, began as a blogging system, so they’ll have you covered from a blogging perspective. Blogs can also function as something of a portfolio for all the work the company does. Say if you’re a gardening company, you can have a selection of great past projects featured, functioning as both advertising and great quality content on your site.
With the blogging capabilities, as well as the overall degree of modification you can do to a site, in terms of setting it up to your exact needs and specification, WordPress is excellent from a search engine optimisation perspective. Search engine optimisation is completely essential when it comes to getting your business seen and clicked on by potential customers looking for your service or product through search engines.
If you’re not on page one of the search result, you’re going to struggle, as statistically it’s been shown that very few searchers go beyond the first page of results. This is why search engine optimisation is so vital to a business’s overall success. WordPress offers plenty of elements via which you can fine tuning ranking factors of your site, and is very search engine friendly, meaning you don’t have anything to worry about when aiming for those top rankings. Even in the most vanilla of settings, WordPress sites are often already very search engine optimisation friendly, but with a little fine tuning they can be amazing.
Another great element of WordPress is the sheer number of themes and plugins available. You’ll be able to search through literally thousands of designs that you might want for your site. As well as this, the number of plugins enabled for you to choose from and utilise is huge. With WordPress you’ll be able to create the ideal, high-performance site for your business’s needs, and finally get your online presence off of the ground.