Archive for “March, 2015”

What Makes A Good Blog And Why You Should Bother

Blogs – on the wider web landscape they’re as old as the hills and abundant as berries in the springtime. As such, it’s understandable that so many online business owners react with surprise and often a little scepticism when told that in terms of web marketing, blogs are still among the most powerful tools on Earth. Continue Reading…

Usability And Interaction – The Importance Of An Engaging Website

When an SEO or web marketing professional hears the phrase ‘Content is King’ these days, chances are they’ll respond with a cringe, grimace or some other sign of disdain. Not because it’s no longer true, but quite to the contrary – it’s so true and such an important rule to grasp that it’s become quite colossally cliché in its own right. Continue Reading…

Top Ten Reasons Why Your Company Needs a Website

The very notion of any business in the year 2015 not already having a website in full operation is borderline preposterous. Nevertheless, this is exactly the case for hundreds of thousands of businesses which for one reason or another seem to have purposefully sidestepped the online revolution and refused to jump on the bandwagon. Motivation ranges from sheer stubbornness to a sense of tradition and right through to not really understanding the power of the web, but whatever the reason for staying out of the party, it only stands to do any business damage going forward. Continue Reading…

How Much Time Do You Invest In Promoting Your Site?

It’s a rather bitter pill to swallow, but a glorious website that ticks all the right boxes is in fact a complete and total waste of time if nobody gets to see the thing. These days, it’s never been easier to put together a stunning website with all manner of features and add-ons – standards in general have never been higher. But while this is nothing but a positive thing in a technical sense, it also means it’s harder to stand out than ever before. Continue Reading…