All posts in “Search Engine Optimisation”

Why a Responsive Website Is So Important For Good SEO Results

When it comes to web design, responsive design is increasingly crucial for great SEO results. Responsive web design is predominantly focused on accounting for different devices and user experiences on different devices. For instance, text rescaling, image sizing, not needing to resize or scroll too much. Continue Reading…

Here’s Why Nobody Cares About Your Website

After a few weeks, or maybe months of co-ordinating, you’ve got yourself a flashy new website. Well done you.

Now it’s time to sit back, relax and let the traffic come flowing in…right? Here’s why it won’t… Continue Reading…

Calls To Action And Conversions – Get More From Your Online Presence

Calls to action are curious entities to say the least. If you were to ask a thousand everyday consumers whether or not those “Buy Now” and “Click Here” commands they see every day actually have any impact or influence on them, you can guarantee 999 would say no…not a chance. Of course, some of those polled might be perfectly accurate having to some extent built up a strong resistance to such forms of direct marketing, but the simple fact of the matter is that as far as most are concerned, calls to action work. Continue Reading…

How Does the Right Content Affect Your Rankings?

The perfect kind of traffic to your website will cost you nothing. Off page Search Engine Optimisation is a method of improving your websites rankings; by building quality on theme backlinks. It is important that the links stem from relevant or similar sites to your own. By building poor quality backlinks from spam or irrelevant sites, it may have a detrimental effect on your rankings. This is due to the recent Penguin update. Continue Reading…

Google Dance – What does it mean for my Website

Last Friday Google was off again on its merry dance that it does this on a regular basis to improve the results served to search users. Most of the time it has little impact on results for your website being found. Continue Reading…

Keeping The Customer Satisfied – Achieve High Customer Retention Levels

Running an online business is no different to having a chain of stores on the high street – your best customers are always your existing customers. People that have purchased from you before know how good you are, know your service levels and more importantly know you. As long as you ticked all of these boxes with a big green tick and your prices are well levelled against your competition, these are the kind of customers you should hold on to and existing customers are the easiest to sell to in the future. Continue Reading…

Check Your Brand Name On Social Media Websites

Is your Social Media brand name available? Are you not even sure what social media is? Social Media is getting to be one of the most important marketing tools for business today. And at the forefront of your campaign should be your brand or business name. For readers new to Social Media, we are going to start by finding out if your brand name is available. Sometimes it is already hijacked by cybersquatters. These are people who register a name without using it, mainly to make a profit. Continue Reading…

My Site Has Been Dropped From Google!

Don’t Panic Mr Webmaster – Examine The Facts First

Most of us have all been there at some stage, your highly ranking site has lost a load of sales or enquiries and when you check your Google Analytics account you see the downward red arrow of fear and worry and you then break out into a cold sweat and start to panic. The good news is that most of the time the panic is unwarranted and once you have done a few basic checks you can then start to put your worries to bed and start to concentrate on regaining those rankings. Continue Reading…

5 Top Interactive Tools Your Website Should Have To Improve Visitor Retentions And Returns

One of the very true sayings in the Search Engine Optimisation and Web Design world is that to get the visitor to your site is one thing, to keep them coming back time and time again is another. Keeping visitors coming back to your site is vital, especially if you are selling products that can be purchased multiple times or if you are offering a subscription based service that relies on people paying money to keep coming back. Continue Reading…