So You’re Top of the Google Rankings, What Now?

You’ve invested money in Search Engine Optimisation, you’ve made it to the top of Google, do you stop there?

For a lot of businesses, it’s easy to question the cost of SEO, especially if it’s already helped you achieve desired results. As with any service, it’s essential to stay informed on the value you’re getting from SEO work over time because there are several factors to take into consideration.


It is important to assess your competition and consider what would happen if you were to stop your SEO services. In most cases, the old saying is true: Competition never sleeps. Competitors may slowly raise in rankings while your position may regress if your SEO services are not maintained.


Search engine algorithms are continually evolving in an effort to provide users with the best UX. Algorithm updates can affect your website rankings and may potentially cause adverse penalties depending upon how your website is categorised and optimised.
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According to the latest updates to Google’s algorithm, there has been an increased importance placed on current, relevant content. Google and other search engines consider the freshness of your website’s content as an important ranking factor. The absence of that fresh content can result in a drop in rankings, or your website could be deemed less relevant in comparison to those producing more content. Writing blog posts, articles and other pieces of content is essential if you want to that at the top.
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It boils down to this: the longer that you stay on the top of search engine results, the more credibility and influence you will gain online. From there, you can build upon this success and your new keyword phrases will begin to rank faster.
SEO is no longer just another expense that needs justifying, it is essential for any online business looking to increase their presence and dominate their industry.