When a business makes the decision to build and launch a website, it basically has two options in terms of foundations to build on. On one side of the fence there’s the professionally coded and designed option most big businesses go for, while on the other there’s the simpler Content Management System (CMS).
The latter of the two refers to a variety of common and popular platforms like Joomla and WordPress, which have already been used to build countless millions of websites for all purposes. And while some would argue that to choose a CMS over ‘conventional’ web design is to in some ways stunt the site’s potential, there are certain benefits that come with a CMS website too appealing to overlook.
Businesses will be investing billions in their websites once again during 2015, but to choose a CMS is to opt for an approach that could save any business a substantial amount of time and money.
You’re in the Driving Seat
As there’s nobody in the world that knows your business better than those running it, it makes perfect sense to choose a website development and management system that can be taken care of in-house. This is perhaps the biggest and most obvious benefit of all that comes with systems like WordPress for example – they’re so simple to get to grips with that they rarely call for any outside help whatsoever. This means full control and the ability to steer the site in any given direction and make changes at the drop of a hat for the good of the business – total control day in and day out.
Over the course of time, it’s important for all websites to be overhauled and updated – pretty regularly in fact – in order to ensure their look, feel and content remains fresh. This is something that can amass a quite enormous bill when going down the professional route, though represents another free-of-charge benefit of going it alone with a CMS. When the business is in control of its own site, it’s as simple as adding those important little changes and tweaks here and there to keep things fresh, relevant and engaging.
When looking to have a site built by the pros, there’s a strong chance that most smaller businesses will be limited in terms of depth and expanse due to their available budgets. A site with an abundance of pages and a rich variety of content does NOT come cheap – the more you want in there, the more you can expect to pay for it. By going with a CMS however, it really doesn’t matter how deep or diverse you’d like your site to be as it’s up to you to put it together. Or in other words, a site with three pages will technically only cost you the same as a site with a thousand.
Another key time-saving benefit of the CMS is the way in which it allows clients and customers to contact the business in question directly through the website, rather than simply pointing them to an email address. This makes it wonderfully easy to keep tabs on messages and conversations which are sent straight through the site itself into the CMS.
Significant time and money can be saved with a CMS by granting certain access and administrative rights to additional parties within the business. Rather than having just a single person that’s able to update the site and add content, it’s perfectly simple to open the site up to as many people as necessary to share the workload more evenly. Strength in numbers can breed beautiful results when it comes to website design and development.
Real-Time Analytics and Access
Keeping track of site analytics in real time is theoretically only of use if you can also access the site itself in real time and make any changes or enhancements deemed necessary. This comes as standard with a CMS website, though isn’t necessarily possible at all with third-party efforts.
They’re Free to Use
And finally, perhaps the most attractive benefit of all from a business point of view is the way in which the world’s most popular, powerful and capable CMS offerings are 100% free to download and use. Joomla and WordPress for example are both open-source software packages and cost nothing to make full use of. There are of course plenty of paid themes and optional add-ons, but at the same time they make it wholly possible to build and operate a stunning website without spending a penny.